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Want to Create Better Courses? Switch Between These Three Perspectives

Glen Long
4 min readJan 10, 2021

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Photo by Josh Calabrese on Unsplash

It seems like everyone and their dog wants to create an online course these days.

And you can understand why. The idea of packaging your knowledge into a sellable product is enticing. Instead of always exchanging your time for money, you can start building assets that work for you round the clock.

In reality though creating an online course, even a small one, is tough. When you look at the different skills required to produce a high-quality course, it looks more like a job for a team than an individual.

That said, if you are building a course on your own, you’ll get a better result if you can learn to switch perspectives from time to time. That way you’ll avoid the tunnel vision that can lead to a mediocre or even fundamentally flawed course.

That’s why smart course creators wear a variety of different “hats” to keep their course on track. Let’s take a look at each one.

Hat #1: The Visionary

The Visionary is the person who has the idea to create an online course in the first place.

It’s their job to choose the target audience and decide what problem the course will solve for that audience. Ideally, they’ll know the audience inside and out.

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Glen Long
Glen Long

Written by Glen Long

Surprisingly hype-free course creation mentor and trainer. Publishes The Art of Course Creation newsletter and runs the Build Your Best Course online program.

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