Want to clarify your course audience?

Glen Long
2 min readDec 8, 2022

Use this one-sentence template

Photo by krakenimages on Unsplash

When I teach or coach people about course creation, one of the first tasks is defining their target audience.

Here’s my go-to template for doing that:

[Group] who want [Goal] but [Obstacle]


  • “Group” is a simple demographic like: stressed…
Glen Long

Surprisingly hype-free course creation mentor and trainer. Publishes The Art of Course Creation newsletter and runs the Build Your Best Course online program.