Want to clarify your course audience?

Use this one-sentence template

Photo by krakenimages on Unsplash

When I teach or coach people about course creation, one of the first tasks is defining their target audience.

Here’s my go-to template for doing that:

[Group] who want [Goal] but [Obstacle]

Where:

• “Group” is a simple demographic like: stressed parents, middle-aged women, freelance web designers, etc.
• “Goal” is what those people want, like “more productivity” or “a new career”; or something they want less of like “fewer family arguments” or “less stress”
• “Obstacle” is what they perceive as standing in the way.

Here are some quick examples:

• Remote workers who want to improve their productivity but can’t find a method that works for them.
• Frustrated dog owners who want a better-behaved pet but don’t know how to fix bad habits built up over years.
• Divorced parents who want a better relationship with their ex and their kids, but keep getting sucked back into old battles.

Using this template, who’s your audience?

Here are a couple of tips if you’re struggling…