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The “small bang theory” of course creation

Feeling daunted? Start like this…

Glen Long
2 min readFeb 23, 2023
Photo by Udit Chandra on Unsplash

I totally get it.

Creating a course feels daunting.

You have a sense for what a good course could do for you.

But it seems like a lot of work to get there. (With no cast-iron guarantee of success.)

It’s a lot to take on trust, right?

I blame what I call the “big bang theory” of course creation.

It’s where you launch a large course with a ton of fanfare and get a heap of sales.

The problem with that is that it’s also a ton of work and no small amount of risk.

The people who do it that way often have years of course launch experience and a whole team behind them.

Which got me thinking, what would a “small bang” theory of course creation look like?

I think it would mean looking for small acts of (course) creation that could still have a worthwhile impact:

For instance, what “course-like” video or resource could you create that would:

a) Be genuinely useful right now for the people you help?

b) Be just as useful and relevant a year or more from now?

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Glen Long
Glen Long

Written by Glen Long

Surprisingly hype-free course creation mentor and trainer. Publishes The Art of Course Creation newsletter and runs the Build Your Best Course online program.

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