Small wins vs big wins

Glen Long
2 min readDec 1, 2022

Audience-building for online course creators

Photo by Wesley Eland on Unsplash

Building an audience isn’t the only way to find buyers for your online course, but it is one of the most reliable.

Here’s one way to think about the “how”:

If you give people enough “small wins” for free, one day they’ll trust you to deliver a bigger win for a fee.

--

--

Glen Long

Surprisingly hype-free course creation mentor and trainer. Publishes The Art of Course Creation newsletter and runs the Build Your Best Course online program.