Here’s how to sell higher-priced courses
My son’s still young enough to enjoy visits to the playground.
He really likes the seesaw but of course if we sit on either end, he ends up stranded in the air because his weight can’t balance mine.
(It’s funny for about five seconds but then I make the whole thing work by using my legs or moving closer to the middle.)
When you’re selling a product like an online course, there’s a similar balancing act between price and trust.
At one end of the seesaw is the price you want to charge for your product. At other end is the amount of trust any potential buyer has in you and your methods.
The higher the price, the more trust you need to have a chance of getting the sale.
In the first few days or weeks after discovering you, when trust is lower, people will spend little or nothing. As they get to know, like and trust you more, the amount they’re willing to spend goes up.
So here are some quick conclusions:
- If your lowest priced product or service is actually mid-range (e.g., hundreds of pounds/dollars/euros), expect to spend a few months building trust before people are prepared to buy.
