Here’s how to sell higher-priced courses

(aka: the price vs trust “seesaw”)

Glen Long
2 min readJan 26

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Photo by Pascal Bernardon on Unsplash

My son’s still young enough to enjoy visits to the playground.

He really likes the seesaw but of course if we sit on either end, he ends up stranded in the air because his weight can’t balance mine.

(It’s funny for about five seconds but then I make the whole thing work by using my legs…

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Glen Long

Surprisingly hype-free course creation mentor and trainer. Publishes The Art of Course Creation newsletter and runs the Build Your Best Course online program.